Tourism destinations, resources and companies must turn to be more competitive, sustainable and inclusive.

Why measure?

All industries need to measure supply, demand, competitiveness, innovation, sustainability, inclusiveness, etc. Measurement is critical for sound decision-making.

Why us?

We are consultants for the UNWTO (United Nations World Tourism Organization), the United Nations International Trade Centre and the Inter-American Development Bank, among other multilateral bodies that contribute to the development of tourism measurement guidelines at the sub-national level, a process led by INRouTe (International Network on Regional Economics, Mobility and Tourism), which accredits us to offer measurement services in the tourism sector.

What do we offer?

IN2destination provides strategic and technical advice for the measurement, interpretation and analysis of tourism information for companies or destinations. We work in different areas and approaches depending on the needs of each case:

Design and management of Sustainable Tourism Observatories

We work from the design of a Tourism Observatory starting from scratch, advising on the formulation of terms of reference, to its reformulation to adapt it to the INSTO criteria and submit applications through to the actual implementation and management of Observatories, scaling phases and adapting to new digital systems and data analytics tools.

If you want to know more, please visit our Sustainable Tourism Observatory website

Carrying Capacity Studies

We work with our own methodologies, aimed at developing actions focused on innovation, competitiveness and the sustainable, intelligent and inclusive construction of territories. Thus, we start from the Theory of Carrying Capacity, Porter's Theory of Competitiveness and the five Dimensions of Sustainability. With this, we define a table of indicators and a management system based on alerts.

If you want to know more, visit our Carrying Capacity web site

Data analysis and interpretation

Daily, we work on the analysis of data from various sources (primary and secondary). We are specialised in the interpretation of information and we elaborate analysis with the objective of being agile, useful and rigorous.

The visualisation of the data, for example in a dynamic dashboard, encourages the interpretation of the data.

View dashboard

What have we done?

We invite you to read some projects we have worked on