Brief info

"The design of tourism services must focus on people and their needs.”


I have a Diploma in Tourism from the University of Deusto and graduated from the same university thanks to the validation of new qualifications in the European framework.

Expert in Advanced Service Design from the University of Mondragon.

Specialist in Accessible Tourism, accredited by the State Platform for People with Physical Disabilities (PREDIF).

I have taken seminars in event organisation and protocol (University of Deusto) and obtained an Erasmus scholarship to take a semester of her degree at the Lymerac Institute in Tolousse, France.


At IN2destination I have spent more than 4 years researching tourism measurement from the economic, environmental, social, governance and territorial perspectives, including the approach to carrying capacity.

In the past, I coordinated the landing of the ABBA hotel chain in Paris and I was part of the public relations department of Bodegas Marqués de Riscal in Elciego (Rioja Alavesa). I was the director of a Globalia Group office in Bilbao for 5 years. I have also been operational and product manager at Travel for All, carrying out innovative projects with public-private collaboration, developing and managing accessible tourist destinations and creating specific and inclusive tourist products.

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