Carlota Cazalla, has more than 10 years of experience in the tourism industry, mostly within the private productive sector, creating and selling tourism products, organising events and she is an Accessible Tourism expert. Recently she has turned to the research and consulting business by joining in2destination team, participating in research projects concerning strategic planning, measuring sustainable tourism, as well as studying the development of accessible tourism research lines.
She has developed her professional career in various areas of the tourism industry. Event management within the hotels sector, both at national and European levels. She was able to support the coordination of the landing of the Abba Hotel’s chain at Paris, France and she was also part of the public relations department at Marqués de Riscal winery (Elciego, Spain). After that, she focused her professional development in the traditional travel agency sector being during 5 years the director of a branch office of the Globalia Group. This experience has allowed her to developed skills within commercialization, product design and control, mastery in tourism destinations, becoming aware of the trade market evolution, tourism demand behavior and sales structure of the tourism services,
The specialization at Accessible Tourism came from her experience as the product and sales manager at Travel for All, where she conducted innovative projects in collaboration with public and private partners, focusing on the development and management of accessible tourism destinations and the creation of inclusive products. (European Projects: TOURISM4ALL, VITIS4ALL, DMO Bizkaia Project: BIZKAIA4ALL). Moreover, she has participated as speaker at forums of Accessible Tourism sector and as guest lecturer in Deusto University seminars on the subject.
BA in Tourism since 2006 by Deusto University and subsequently graduated in 2012 by the new BA in Tourism degree. She counts with specific training on Accessible Tourism, certificated by PREDIF (National platform of people with physical disability). Furthermore, during her university period she studied events organization and protocol courses, provided by Deusto University. Additionally, she followed a semester in France through an Erasmus exchange programme and has an advanced training in GSA Amadeus system given her professional career in intermediation.