Dr. Nagore Espinosa Uresandi (PhD)

Director & Founder

Nagore has more than 12 years experience in the tourism economic sector, from a private perspective: meetings industries and accommodation, from the public administration side on foreign promotion of Spain and US market research, as well as from the academic side focusing on sustainable smart and competitive destination management and measurement and economic analysis of tourism at sub-national levels.

Her professional activity has been developed in Europe (Spain, UK and Italy), in the Americas (US & Colombia) and in Asia (Myanmar, Timor Leste and Indonesia), where she has bridged strong relations with renowned professionals from trade, meetings industries, accommodation and creative industries, as well as local and regional public administrations and academia.

Currently she is Founder and Director of in2destination research and consulting firm, expert consultant for UNWTO,  INRouTe’s network coordinator and expert contributor, Lecturer for the University of Deusto, acts as External Expert evaluating R&D&i projects for different entities and is member of the International Federation of Information Technologies and Tourism (IFITT).

Formerly, she was Destination Chair for ENTER2016, researcher and project manager for the Cooperative Research Center in Tourism CICtourGUNE, Invited Lecturer for several Master Degree Programmes in Spain and Italy, Invited Researcher in the International Center for Economic Studies of Tourism CISET, & University Ca’Foscari (Venice, Italy), Event Manager for Naider and Trade Relations Director for Tourspain Tourism Office of Spain in NYC (USA), among the most recent roles.

Doctor in Business Competitiveness and Economic Development at the Basque Competitiveness Institute and the University of Deusto (Spain). She holds a Master of Science on Leisure Events and Facilities Management from Sheffield Hallam University (UK), an Event Management specialization and ERASMUS program semester at the Université d’Angers (France) and a Tourism Bachelors Degree from the University of Deusto (Spain). She counts with work published by UNWTO and INRouTe, academic publications and contributions to international conferences.