Working Group of Experts on Measuring the Sustainability of Tourism – UNWTO

Within the framework of the initiative Towards a Statistical Framework for Measuring the Sustainability of Tourism (MST) launched by UNWTO in 2017 and with the support of United Nations Statistics Division, the second meeting of the working group of experts on measuring the sustainability of tourism took place at UNWTO Headquarters (Madrid) on 24 and 25 October 2018. Dr. Nagore Espinosa, in…

Highlighting the importance of measurement before students of Deusto University

On December 1, 2017, the Department of Tourism of the University of Deusto together with the Department of Tourism of the Basque Government celebrated the San Francisco Javier Conference once again, this time on the San Sebastian campus. The title of the day was THE IMPORTANCE OF MEASUREMENT IN TOURISM, an issue without doubt extremely relevant if destinations and companies…

in2destination calling to action at MOVE2017: let´s measure, communicate and manage sustainably!

The fifth edition of the International Conference on Measurement and Economic Analysis of Tourism at the Subnational Level – MOVE was held on November 22, 23 and 24 in Pamplona Navarra. The Government of Navarre, immersed in the implementation of its strategic plan with a clear focus on sustainability and in making decisions based on data, organized MOVE. For this, it has…

UNWTO & INRouTe Workshop Subnational Tourism Measurement

in2destination team organised on November 22nd 2016 the UNWTO & INRouTe workshop Subnational Tourism Measurement, hosted in Venice, Italy, by CISET. We had the opportunity to count with Eurostat and OECD, who organised the 14th Global Forum on Tourism Statistics that same week in Venice. As the workshop agenda shows, this workshop marked the first occasion prior to a Global discussion to comment on the document…

Participating at the Meeting of the UNWTO Working Group of experts on Measuring Sustainable Tourism

UNWTO hosted the second meeting of the Working Group of Experts on Measuring Sustainable Tourism in Madrid, October 20th and 21st 2016. Dr. Nagore Espinosa, director of in2destination, participated as expert in the field, as well as coordinator of INRouTe network. The work conducted by this group is key. There is much to be advanced in terms of measuring tourism, but even more when…

GISflow by in2destination

One of the tourism sector’s greatest challenges is being able to know the distribution of the tourism activity in the territory. in2destination has developed a system and a methodology named GISflow, which allows matching profile data, including per day expenditure, with mobility patters in the territory. The following images showcase tests conducted by in2destination in Old San Juan (Puerto Rico)…

INRouTe milestone & Save the Date Nov 22nd Venice

It is with great pleasure that we inform you that February 18th 2016 Antonio Massieu, Chair of INRouTe and Dr. Nagore Espinosa, in2destination CoFounder and INRouTe technical secretariat submitted to the UNWTO the final version of the document tentatively entitled “MEASURING TOURISM AND SUSTAINABILITY: A STATISTICAL INSIGHT AT SUBNATIONAL LEVELS  UNWTO GUIDELINES IN LINE WITH THE UN AGENDA 2030 ON…

Speaker at ¨An Adventure in Big Data¨ organized by Visit Wales

Visit Wales within the event ¨An Adventure in Big Data – mining digital data to inform tourism marketing and development¨ has invited our CoFounder Nagore Espinosa to present in2destination innovative approach conducted to measure tourism at sub-national levels. The event, hosting over 200 participants, is being organised by Visit Wales with the collaboration of  Swansea University School of Management and…