On May 31 took place the Forum of Debate “Sustainable Tourism in Mallorca“, organized by the Fundación Alternativas with the support of Fundació Mallorca Turisme and the Consell de Mallorca through infomallorca.net. From here we want to thank them for the deference they had for inviting us to be part of it.
in2destination was an integral part of the first round table, in which we discussed the concept of “Socially Responsible Tourism“, together with Aurora Pedro, PhD in Economics from the University of Valencia and professor of “tourism policy” at the university and with Joaquín Nieto, director of the International Labor Organization (ILO) of the United Nations for Spain.
We had the opportunity to discuss the relevance or not of the definitions of sustainability and how these definitions should also be transferred to the field of measurement. In addition, we insist on highlighting the current challenges that exist regarding the measurement of tourism, especially from a sustainable and environmental approach. We also stressed that our vision is that Big Data is not the end, but the means to answer the questions that the sector poses as key issues, and not all are susceptible to be answered with Big Data, some need official statistics, records, interviews and other methodologies.
In the second round table, focused on the challenges and opportunities of tourism in Mallorca (and, by extension, in the rest of the islands), it was debated whether it is a destination that suffers intensity or saturation. The answers were in the way that this intensity is perceived and, therefore, it has to be managed, but that there was no deep saturation. Even so, it was clear that a debate is needed on how to face the growth of tourism in the destination, if it is appropriate to put a stop to it and if the Palma airport has reached its maximum capacity.
The conclusions reached by those present were in line with the importance of the role of governance in the decision-making process of consensus, the importance of measurement, the subsequent intelligent use of the data obtained and the need to respect the residents.
Fundación Alternativas highlighted the work they carried out for Gipuzkoa (work in which in2destination was also part of) with the objective of deepening the challenges in which to work. Thus, it was reported how the Government of Gipuzkoa has already begun to work with a greater development in depth of the Tourist Observatory of Gipuzkoa and with specific actions with subsidies and aid aimed at strengthening the sector.
The final message in2destination wants to underline is that real actions can be launched after an in-depth study of each case.
We are grateful, once again, for being able to participate in this enriching debate and we also thank the audience, as it was very participative with reflections and questions to which the panelists try to respond.