Contributing to the development of sustainable tourist destinations in Colombia by pivoting in measurement.

Within the framework of the Cooperation for International Development ERICA programme (Spain and its regions exchange knowledge with Antioquia) transfer pilot project on sustainable tourist destinations is being executed in Jericó (Antioquia, Colombia) and in2destination has been the chosen Spanish counterpart as tourism experts. Between July 9 and 13th our CEO Nagore Espinosa has had a mission to Colombia, in particular to Medellín and to Jericó, this latter municipality has been the object of the pilot project.

In this mission the team formed by professionals from the University of Antioquia, EAFIT University and in2destination have deepened in the international standards in measurement of tourism to approach the strengthening of Jericó, so that both the public administration and the private sector of Jericó will continue to work toward sustainability. Currently, the municipality and numerous service providers are certified as sustainable under the rules of the Ministry of Tourism of Colombia and this project strengthens this commitment and opens the way to deepen in the measurement of sustainable tourism development at the local level and the creation of sustainable tourism products.

It is an enriching project for all parties involved, as we all contribute and learn, because of the multidisciplinary of the team: tourism, biology, anthropology, economists, and because the people involved from the territory show a great initiative, commitment, they are eager to learn, to contribute and more importantly to implement the lessons learnt.

Part of the project implies measuring, a task that could seem of low interest. However, from the beginning it has been understood as a critical action for the good of the destination, tourism businesses and the host community. Thus, for in2destination team it is a cooperation for development work in which we are very much invested and we feel fortunate to have been chosen.