The first participation of IN2destination in 4YFN has been highly positive. For this consulting and tourism research company to be present at this fair, a real hotbed of ideas, has been a great opportunity to achieve its goal to state what they do and why they do it: work for a smart, sustainable and inclusive tourism for all.
IN2destination was part of the Pitch the Press session on February 27, a direct encounter with journalists from different national and international media. The sensations were very positive and several professionals congratulated the team for the real applications that their products and services have for the tourism industry. Also on February 28 Nagore Uresandi, CEO of IN2destination made a pitch to investors and the general public in a session dedicated to mobility, session that repercusionned getting more interesting contacts.
4YFN is, ultimately, a powerful platform for the projection of technology start-ups: without this type of events would be impossible. 4YFN is a very positive environment in which the tourism industry has had quite weight as demonstrated by the participation of several start-ups in the sector. And, is that, tourism, technology and innovation must go hand in hand to achieve smart tourism.
The support that the Ministry of Energy, Tourism and Digital Agenda, ICEX and red.es have given to the companies of the Spanish Pavilion and, in particular to IN2destination, has been noted with the presence in mass media and social networks as with the recording of a video, posted on youtube, interviewing Nagore Uresandi PhD., as well as with the visit of Minister Álvaro Nadal to IN2destination stand. This visit has been a great opportunity to explain first-hand the work of IN2destination and for the Minister to ratify the importance of both data collection and its subsequent use in decision-making to continue towards the development of smart, sustainable and inclusive tourism in Spain.