Technical assistance for the development of the Navarra Tourism Observatory

Client: Directorate General for Trade and Tourism, Government of Navarre

Country and date of execution: Spain, February 2018 – May 2018

Category: Strategic consulting and measurement

Description of the Project

Assist the tourism team in designing the tourism observatory of the territory, starting by raising the questions that are relevant to respond due to the specific characteristics of the territory, its agents, current influx and desired scenarios in the light of Navarre’s strategic tourism plan. Likewise, the recommendations for measuring tourism at the national level of the World Tourism Organization (UNWTO), at the sub-national level of INRouTe and the logic of the UNWTO Observatories for Sustainable Tourism have been taken into consideration.

Within the framework of this project, in2destination has undertaken, among others, the following tasks:

  • Design a scalable observatory
  • To define the questions that the observatory must respond to for the Navarre tourism sector both now and in the future.
  • Identify the required variables and sources, as well as the necessary cooperation between agents
  • Design the structure of the observatory
  • Design the observatory’s roadmap